7 Tips To Create An Eye-Catching Real Estate Website

Introduction

Creating a real estate website can be daunting, but it doesn't have to be. Whether you're a professional in the real estate industry or a hobbyist setting up a page or two to help advertise your property, this guide will provide you with the essential steps to create and launch your website.

Choosing a Niche or Topic

When it comes to selecting a topic for your real estate website, it depends on what you'd like to accomplish. Are you looking to set up a full website covering all the topics related to real estate, or would you prefer setting up a page or two about a specific aspect such as rental options or tips for buyers? Ultimately, the topic you choose should reflect what you want to communicate to your audience and should be relevant to their interests.

Domain Name Selection

The next step is to select a domain name for your website. A domain name is essentially an address for your website. It should be easy to remember and should also be relevant to the topic of your website. Try to keep the domain name short - 12 to 24 characters is ideal - and opt for something that's catchy and not too generic.

Web Hosting Options

Once you've chosen the domain name, you'll need to decide which web hosting service you'd like to use. Depending on how much traffic you expect the website to generate, different hosting options may be more suitable for you. For instance, if you expect large amounts of traffic, you may need a VPS or an enterprise hosting service that can cater to high amounts of traffic.

Website Building Platforms

After selecting the domain and hosting plan, you'll need to decide which platform to use to build the website. Generally, the most user-friendly platforms are WordPress or Squarespace, however, depending on your experience level, you may want to use a developer platform such as HTML or CSS.

Website Design and Layout

When setting up the website design and structure, you'll need to decide which type of template would be most suitable. For instance, if you're aiming for a professional look, you may want to look into using an HTML template with a page builder such as Elementor or Visual Composer. If a mobile-friendly look is more important, opt for a responsive template that will ensure the website looks great on mobile devices.

Content Creation and Writing

Next, you'll need to focus on the content - the most important aspect of setting up a website. The content should be relevant to the topic of the website, and should be written in a professional and engaging manner. It should have a natural flow, with shorter paragraphs and relevant images and videos throughout.

Basic HTML and CSS

For more experienced webmasters, knowing basic HTML and CSS coding can help to make your website even better. Knowing how to code can help to optimize the design and layout of the website, as well as create custom features.

Image and Multimedia Integration

Making sure images and multimedia are integrated into the website in the correct size and format can make a huge difference to the overall experience for visitors. The images should be optimized and compressed for devices and should be relevant to the rest of the content.

User Experience (UX) and Navigation

Creating a user-friendly website experience is essential. The menu should be easy to use and the navigation instinctive, so visitors can quickly find the information they're looking for. For larger websites, it can be helpful to break down the navigation into relevant topics and sub-topics.

SEO Fundamentals

Optimizing the website for search engine optimization (SEO) is essential, so users can easily find your website on search engines such as Google or Bing. Make sure key topics related to the website are included in titles and meta descriptions. Additionally, setting up site structure and interlinking pages can help to improve ranking.

Mobile Responsiveness

As most users are now accessing the internet from their mobile devices, it's important to make sure the website is mobile-friendly. The website should be responsive to different devices and also load quickly on mobile.

Social Media Integration

Integrating the website with social media can help to drive more traffic to the website and spread awareness of the website to a wider audience. This can be done by including social media share buttons in the website design as well as linking to a relevant social media channel such as Facebook or Twitter.

Website Security

Finally, it's essential to make sure the website is secure and that all data is encrypted. This can be done by setting up an SSL certificate so any data transferred from the server to the user's browser is securely encrypted. Additionally, setting up malware protection can help to protect the website against malicious attacks.

Analytics and Tracking Tools

It's important to track website performance metrics, such as page visits, top performing content, and areas of improvement. Having this data can help improve the overall performance of the website and generally optimize the website's content and design.

Summary Review

Creating a professional real estate website doesn't have to be complicated. By following the steps outlined in this guide, you'll be able to easily set up and launch your website. Start by choosing a niche or topic, then select a domain name and determine which type of hosting plan is best. Next, pick a suitable website building platform, design the website and create engaging content. Additionally, consider integrating images and multimedia, optimizing for SEO, making the website mobile responsive, integrating with social media and making sure the website is secure. Lastly, tracking website performance metrics can help assess the success of the website.